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Design is so simple, that’s why it is so complicated.”

— Paul Rand, Graphic Designer

Innovation is often the product of constraint.

 — Todd Waterbury, Chief Creative Officer at Target

“Design creates culture. Culture shapes values. Values determine the future.”

— Robert L. Peters, Graphic Designer

If a picture is worth 1000 words, a prototype is worth 1000 meetings.

— Tom & David Kelley, Creative Brothers at IDEO